Marketing

Streamline Your Campaigns While Improving Performance

SOLUTION TOPICS

Our Solutions for Marketing Professionals

Need help simplifying the planning and launching of intricate marketing campaigns? We’re here to assist you with streamlining your campaign! And, we can help measure the impact of your activities and analyze results to improve performance.

Marketing Solutions

Campaign Management

Minitab provides enterprise marketing campaign management for marketing teams, with tools to centralize and scale campaign tracking setup, standardize cross-channel taxonomy, avoid data gaps with post-classification processes, and automated direct imports to Minitab Statistical Software, Adobe Analytics, Google Analytics, and other analytical and business intelligence tools.

Leverage the power of data analysis to tackle challenges in your supply chain with Minitab's Supply Chain Module.

A/B Testing

In the past, some marketers may have shuddered at hearing the word “statistics.” But today, if you’re not incorporating statistics and analytics into your marketing strategy, you’re going to be left behind. The good news is that companies like Minitab make analyzing data easy. As you’ll see in the A/B testing example below, dipping your toe in the statistical “pool” is easy as 1-2-3.

Save Time on Strategy

Learn how visual tools, process maps, brainstorming diagrams, and forms available in Minitab Workspace are incredibly useful for marketers.

Brainstorm Better

Learn how brainstorming tools like mind maps, idea maps and fishbone diagram can help marketers collect and execute your ideas using Minitab Workspace.



Data Driven Marketing Solutions

With more channels and data than ever before, today’s marketing departments are overwhelmed with information. And when collecting and organizing your data becomes a full-time job, valuable time spent on analyzing it gets lost. We get it! You need help highlighting deeper insights on what’s working, so you can replicate your success.

That’s why Minitab developed marketing solutions to support all your marketing campaign needs. Leverage the power of our platform to plan and map out campaigns before they even begin to set yourself up for success. Then access and integrate data, while also setting up asset and campaign tracking automatically. Measure your results with our easy-to-read dashboards and take your analysis further with our proprietary analytical engine.

Our marketing solutions were built for marketers, by marketers, which is why they’re so easy to use. Our software addresses the challenges you face every day and has solutions that will work for you! We combined over 50 years of our analytical expertise and can help you deliver even more powerful results. Find out how Minitab makes doing your job easier and helps you gain deeper insights into your campaigns and customers!

OUR CUSTOMERS

 

“Minitab software provides the marketing team with data and planning strategies that can improve our marketing plans."

Analyst

OUR CUSTOMERS

 

“Minitab software provides the marketing team with data and planning strategies that can improve our marketing plans."

Analyst

Marketing

OUR CUSTOMERS

 

“Best tool for forecasting future demand. Minitab provides the marketing team with data and planning strategies that can improve our marketing plans.”

Customer